Kate Brodock is the CEO of Women 2.0 a large global company for women in technology and entrepreneurship. Women 2.0 was founded in April 2006 and is now the leading media brand for women in tech. Women 2.0 's mission is to build a future for tech hiring where gender is not a factor.
Kate's Journey to her Role as CEO of Women 2.0
In terms of work with women in tech, Kate had immediate influence in her first job out of undergrad when she worked for a small tech transfer company in Cambridge, Massachusetts. The two founders were both strong, successful women who’d set up a company purposefully as female founders, and ran it with that in mind. Perhaps without realizing it at the time, this experience heavily influenced her understanding of the potential that women had as leaders. From there, she became involved in a global non-profit for women in technology and entrepreneurship for several years, and was very active in the discussion the space has had. Her role as leader of Women 2.0, which started as a grass-roots effort, was a natural fit.
How does Women 2.0 Help Women Get into Tech?
Tech is still a man's world. However, Women 2.0 is working hard to address that problem by providing access to supportive training, funding resources, career accelerators, technology products, and programs customized for girls and women who are looking to advance their professional goals in the technology world. Here are some specific resources:
Training that teaches women about technology without the influence of a male audience. https://women2.com/training/
Accelerators that equip women with the skills and confidence needed to level the playing field in their technology career. https://women2.com/accelerators/
Programs committed to helping qualified technical women https://women2.com/programs/
Products: Lane (beta) is a recruitment platform that connects ambitious, high-quality tech talent to workplaces that care about making their companies more successful through inclusion. https://women2.com/about-lane and https://lane.women2.com/
Funding: Investment funds that support women-involved ventures. https://women2.com/funding/
Advice for Girls Looking Towards a Professional Career in the Tech Industry
First, say 'yes' more. Even at the stage when women are browsing job openings, they disqualify themselves from positions because they think the position is too high for them. We can’t be doing this to ourselves. Know your skills and be confident in your ability to bring them to a job. Also, find a mentor and a sponsor - their advisement and support will make a big difference in your future.
An unfortunate reality is that women should be aware of what they’re up against - microsexism, pay gaps, unfavorable policies, etc - so that they can equip themselves to fight it. The classic situation of bringing a strategic idea to the table multiple times, only to be summarily ignored as a male colleague brings the same idea to the table a week later and is praised, still exists. Unconscious bias towards women is so ingrained in our society - that definitely needs to change.
And of course, most obviously, get in there, get your hands dirty, do the best work you can, and keep making progress. If you find yourself in a situation where that isn’t recognized, either make it recognized or consider another setting.
Women 2.0's future is getting brighter by the day. Efforts are already underway to launch Lane , an automated recruiting platform that matches open positions with tech talent. Lane was born out of Women 2.0's desire to offer a connection point between ambitious, high-quality tech talent and workplaces that care about making their companies more successful through inclusion.